We have entered a new millennium, a new century and now a new decade. I have lived in this country for a little over 20 years, and I have seen the Internet bloom, blow up and settle. In the last 10 years New Media has moved steady over the Internet, and in the last 4 years many companies started to catch up and realized the opportunity the Internet is offering with this new way of marketing. And believe me when I say is a going get better and bigger than what you think. My older son is only 12 years old, and he saves his allowance to buy ITunes cards, order his skateboards online, has uploaded his skateboard tricks videos over youtube and when he is hungry orders Chipotle with an Itouch app. My younger son only 7 is a Lego fanatic, knows every product about Lego because he plays Lego online and gets tips on designing cars, creatures and many other creative things from the Lego website. The Internet in a way has become a new babysitter at times without being aware.
New Media has created a consumer driven marketing nation, in order for companies to sell products offer services they need to engage with people and learn about their clients. Apple just launched the Ipad, a new computer similar to the Iphone or Itouch but bigger. If you ask Apple you will not get the same respond, but after all the reviews, the jokes, and the videos that have popped online about the Ipad my impression about it is what I have heard from my peers consumers, is a Big Version of the Itouch. The Ipad will not get the same praise as the Iphone, the Ipod or the Itouch and with that it will not sell the same way. What I am trying to say is that consumers control the market and they can make your product the best or they can trash it. And this is how New Media is changing the way companies are doing business, and if your company is looking to succeed and excel in this new economy you must do the proper research and look into New Media Marketing and figure out how the Internet can benefit your company. But you must know what you are doing because the same way it can make you money it can bring you down.